CADBURY GOODNESS BAR
Cadbury’s always been about generosity and driving meaningful change, so with food insecurity at an all-time high in Canada the brand looked for ways to make an impact.
Cadbury asked BSTREET to help with ‘The Goodness Bar’. A special limited-edition 200g version of the traditional Cadbury Dairy Milk Bar that could be purchased exclusively online with 100% of profits going to Canadian food banks.
The best part? Consumers could decide what they pay for themselves! No matter what they paid, Cadbury would match it, doubling the total amount to contribute over $200,000 to Food Banks Canada. BSTREET create the e-commerce site and managed fulfillment of every bar to thousands of generous Canadians.
