To generate awareness, Producers thought fans could help spread the word for the new ‘litter’ of Puppers, so BSTREET suggested giving fans the chance to participate in the very first ‘Pup Up’ Shop on Toronto’s Queen Street West.

Every Dog has its day! The Pup Up Shop was a huge success, becoming the ultimate Letterkenny fan experience with the chance for fans to have their dog’s photo personalized on a can of Puppers Beer – while they waited!

Plus, fans who shared their Puppers Beer out on social could have their pup be featured on special limited edition cans in stores in time for Season 4 July 2018.