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SNACK ON WITH XBOX RETURNS

Back for its fifth season, Sour Patch Kids and Microsoft teamed up to deliver some high-speed snacking action for XBOX fans. The creative design leveraged the top 5 franchise Forza Motorsport game to bring to life the racing action featuring in store displays, contest microsite, social awareness, and an exclusive Forza game console prize.

Consumers who bought participating products could enter to win 1 of 10 custom designed consoles with controllers that celebrated the Forza Motorsport franchise. Plus, there was also 4 custom game prize packs exclusive to Circle K shoppers activated regionally across all 2100 stores.

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