MEET TEAM OREO
BSTREET teamed up with some of hockey’s biggest stars to help OREO fans rediscover the joy of play and to make sure every kid gets a shot at experiencing our game!
NATIONAL HOCKEY SPONSORSHIP
OREO is partnering with the NHLPA’s Goals & Dreams fund, celebrating 25 years with an offer awarding new hockey equipment grants to youth hockey organizations that need it most.
EXCLUSIVE PLAYER CONTENT
BSTREET captured each player’s message in their own unique voice by sharing stories on the importance of staying playful and highlighting the $200,000 in grants available to youth teams.
A combination of paid and organic media in short and long form social video drove awareness and engagement for the OREO cause.
TEAMS APPLY AT OREOPLAYFUL.CA
The digital home for the campaign features an overview of the NHLPA Goals & Dreams sponsorship plus exclusive player content highlighting OREO’s mission to help hockey Stay Playful for All.
OREO’S RETAIL POWERPLAY
BSTREET led the national retail activation, helping to roll out all facets of the creative design including retail POS featuring life-sized player likeness, innovative hockey net shroud and shopper overlays
