Targeting the young adult gamer meant creating a relevant, appealing program, so BSTREET helped roll out a fully integrated promotion leveraging XBOX and the much-anticipated global launch of the new HALO Infinite game franchise.

BSTREET’s creative design featured Master Chief to appeal to Halo fans across promotional packaging and in store pre-pack displays.

Snack products included unique codes in-pack allowing consumers to unlock exclusive in-game content, each reward unique to the portfolio of brands, helping to drive multiple purchase.

The microsite delivered a seamless user experience, designed to provide gamers their instant rewards by download plus collect entries into a sweepstakes for a chance to win XBOX Series X gaming consoles.

For promotion awareness, BSTREET enlisted the support of popular online gaming personalities to bring the XBOX contest to life. Snacking kits creatively designed as HALO UNSC Military Rations Boxes were delivered containing XBOX gear and supply of snacks. The social community engagement helped to create targeted impressions and drive impressive overall results.

The 2020 Snack On with XBOX promotion is on pace to exceed the previous year’s total entries by a whopping 1896%!