CHRISTIE GETS GAME READY
BSTREET created Get Game Ready as a means to own the pregame, by showcasing fans and players alike who’ve perform unique rituals to prepare for the game in their own way.
The idea celebrated NHL® players’ pre-game rituals and invited fans to submit their own unique rituals at #getgamereadycontest to win tickets to an NHL® game.
Get Game Ready was created in partnership with the NHL, NHLPA and Sportsnet Media. A fully integrated activation plan used TV, digital, social and in store shopper overlays to drive display.
Christie’s Get Game Ready is going into its third year, driving success with year over year gains in all channels, and becoming a evergreen NHL property.
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