• ABOUT US
  • WHAT’S NEW
  • OUR WORK
  • CONTACT

ON MY PATH

Nature’s Path’s set out for Summer 2016 with the granola brand’s first fully integrated experiential tour. The new ‘On My Path’ activation looked to create valuable awareness and to get America to try delicious granola products.

For shoppers today it seems as if the choice of organic products can’t grow fast enough to keep pace with demand.

With so many products to choose from, the result has organic lovers feeling overwhelmed. Given the importance they place on food-buying decisions, they often look to others for help in finding delicious & nutritious products they can trust.

The On My Path National tour offered delicious samples of Nature’s Path Organic Granola with a mobile breakfast bar. Plus they looked to celebrate those who eat well and do good and inspire others by inviting consumers to share their personal paths at #onmypath for a chance at winning 1 of 3 life-changing experiences.

The fully integrated summer sampling tour was part of a year long plan supported with equity TV, digital, social and a National retail promotion with display.

0M+

Impressions

0M+

Event Impressions

0K+

Social Impressions

0K+

Total Samples

See What Else We’ve Done

S’More to Explore!

S’More to Explore!

Mondelez
JDRF Walk

JDRF Walk

Made From Africa

Made From Africa

Amarula Christmas Market Activation
Christie

Christie

Get Game Ready
SEE MORE WORK
Facebook
Twitter
LinkedIn