For shoppers today it seems as if the choice of organic products can’t grow fast enough to keep pace with demand.

With so many products to choose from, the result has organic lovers feeling overwhelmed. Given the importance they place on food-buying decisions, they often look to others for help in finding delicious & nutritious products they can trust.

The On My Path National tour offered delicious samples of Nature’s Path Organic Granola with a mobile breakfast bar. Plus they looked to celebrate those who eat well and do good and inspire others by inviting consumers to share their personal paths at #onmypath for a chance at winning 1 of 3 life-changing experiences.

The fully integrated summer sampling tour was part of a year long plan supported with equity TV, digital, social and a National retail promotion with display.