Christie believes that through small acts of good today, we can give others a good start in life. Soccer can provide youth a great start towards teamwork, fitness and fun, so Christie works with Soccer Canada to foster that volunteer spirit.

Greatness comes in many forms, so in celebration of our 5th year, we set out to identify those special communities whose whose story inspires a passion for soccer in youth.

‘Good Cookies doing Great Things’ shares 3 stories of greatness to generate unprecedented awareness for the Christie sponsorship campaign through a combination of both long and short form content promoted across digital and social channels with paid support.