Dan Needs a Garnish!

Every May Long Weekend, fans of Canada’s Official cocktail help celebrate the official start to summer, National Caesar Day. 2018 featured Dan Aykroyd as the honorary ambassador who helped to create The Hot Head Caesar featuring his very own Crystal Skull Vodka, and invited some friends to try it out!.

Fans could enter to win a Canada Day meet and greet with Dan Aykroyd himself in Toronto Canada – but first, they’d need to share their idea for the perfect garnish to top off Dan’s Hot Head Caesar. Lots of Caesar Kits were awarded too, so fans could make Caesar’s like a pro at home too!

The integrated campaign featured TV, digital, social, retail and numerous foodservice activations across the country.