At a time when it’s easier than ever to connect with millions on social media, people are feeling more disconnected from others than ever, the LEGO Botanicals Le Florist Flower Truck arrived in Toronto just in time for Valentines Day.
BSTREET helped to deliver the mobile florist shop on wheels, brimming with vibrant flowers from the LEGO® Botanicals Collection, brought a colourful and creative experience to The Well in Toronto in February.
Visitors stepped into a garden of love, engaged with beautiful floral displays, participated in hands-on workshops to create their own LEGO Botanicals stems, and shopped for the perfect Valentine’s Day gift.
The activation also featured themed parklets—Garden of Connection, Garden of Serenity – each filled with items from the LEGO Botanicals Collection and thoughtful prompts that inspire reflection on the diverse kinds of love.
