CARAMILK UNLOCK THE SECRET

One of Canada’s most successful Instant Win promotions returns, with a digital twist to send fans searching for the Caramilk Key to the Secret.

Consumers who purchase specially marked Caramilk packages will be able to enter unique codes found in pack at caramilk.ca for a chance at discovering 1 of 10 virtual keys.

The 10 lucky winners will then take part in a virtual grand prize experience that will see one lucky winner unlock the Caramilk Safe and instantly WIN $100,000! 

The Grand Prize Experience required a rethink given the realities of a Covid landscape. BSTREET managed a live stream event for the 10 semifinalists to see their key attempt to unlock the Caramilk Vault.

The experience featured a live host and included a branded Live Stream video conferencing portal to make the instant win experience exciting despite the lack of live audience. 

BSTREET led the planning and execution for the national promotion plus packaging, retail display, social awareness, digital microsite and the upcoming live streaming grand prize experience that will see one lucky Caramilk fan walk away with $100,000 cash!