OREO’S ULTIMATE CUP
Showcasing what OREO cookies and hockey have in common helped Mondelez to leverage their NHL sponsorship in an unexpected way.
No one could argue that OREOs have been around a few cups over the years. So we thought creating an idea that would bring the ultimate cookie together with the ultimate cup made a lot of sense. Some twist, some lick, but when you’re the best, you get to dunk it in the cup.
We brought hockey fans closer to their favourite sport with our groundbreaking and innovative Stanley Cup OREO featuring Lord Stanley’s Mug embossed on millions of OREO cookies – just in time for the playoffs.
Once-in-a-lifetime trips to the NHL Playoffs Final added to the buzz – and with 8,000 Stanley Cup glasses up for grabs, fans were soon dunking the ultimate cookie into the ultimate cup.
At Walmart, we created an exclusive OREO Twist, Lick and Dunk experience for fans to win prizes and live a wonder filled dream by having their photo holding the Stanley Cup.
Fans entered online at the winwithoreo.ca micro-site, created and developed by BSTREET to integrate the OREO ‘wonder filled’ brand idea.
Enriched media, Video pre roll and social content helped to keep the idea top of mind and relevant as the NHL playoffs unfolded.
The results were impressive, creating sales and an equitable brand idea that the NHL calls best in class.
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