I LOVE LEGO CARS
Back and bigger than ever! Canadians love affair with cars grows with each generation, so LEGO continues to celebrate their passion with another epic event at the Canadian International Auto Show 2023.
Back and bigger than ever! Canadians love affair with cars grows with each generation, so LEGO continues to celebrate their passion with another epic event at the Canadian International Auto Show 2023.
LEGO unveiled their mind blowing, life-sized Lamborghini Sian as a backdrop to inspire auto enthusiasts of all ages with the chance to build or create their own dream cars.
Working together, LEGO tasked BSTREET with the activation, creating the home for the LEGO Lamborghini Sian and the engagement that would allow fans to rediscover their love of LEGO through their love of cars.
Canadians once again showed just how much they love their cars. The LEGO Lamborghini Sian drew record-breaking crowds to reach unprecedented awareness during the 2023 Toronto event, resulting in the LEGO pop up retail store selling out due to demand.