Back and bigger than ever!Canadians love affair with cars grows with each generation, so the LEGO Group continues to celebrate their passion with another epic event at the Canadian International Auto Show 2023.
LEGO Canada unveiled their mind blowing, life-sized LamborghiniSian as a backdrop to inspire auto enthusiasts of all ages with the chance to build or create their own dream cars.
Working together, the LEGO Group tasked BSTREET with theactivation, creating the home for the LEGO Technic Lamborghini Sian FKP 37 and the engagement that would allow fans to rediscover their love of the LEGO brand through their love of cars.
Canadiansonce again showed just how much they love their cars. The LEGO Technic Lamborghini Sian FKP 37drew record-breaking crowds to reach unprecedented awareness during the 2023 Toronto event, resulting in the LEGO pop up retail store selling out due to demand.
