GO BEYOND THE GRAHAM

When it comes to great moments in snacking, nothing can beat the creation of the S’more. Who thought of it first? Was it by design? Or a joyfully happy coincidence? ‘S’more to Explore’ celebrates those adventurers who challenge the status-quo and help to take snacking to another level. 

WILL IT S’MORE?

To own the Summer S’mores occasion, BSTREET helped Mondelez create a series of fun and inspired recipe video content to drive consumption over the key months when ‘S’moring’ occurs.

A series of long and short form video promoted across digital and social offered consumers ’S’more to Explore’ – original recipe ideas that use unconventional ingredients and an innovative approach – everything needed to up their S’mores game.

All recipes can be found at a snackwork.ca promoting purchase of Christie and Cadbury brands at retail. Seasonal ’S’mores Stations’ created ‘out of section display’ opportunities featuring innovative die-cuts and recipe photography for maximum appetite appeal.