One could argue few things work as well together as crackers and cheese, so pairing a partner like The Laughing Cow with their six deliciously creamy choices of cheese resulted in a combination that couldn’t be ‘topped’.

Endless Possibilities for Infinite Inspiration was the idea to demonstrate that both brands offer a wide selection of taste that result in seemingly endless topping combinations.

BSTREET created 10 delicious and fun snack pairings to help bring the shared brand idea to life.

A fun social quiz helped consumers to discover their perfect topping combination and to look in store for more possibilities.

Endless Possibilities for Infinite Inspiration is currently in market nationally with a retail merchandising effort supported by in-store sampling.