BRING HOME THE SNACK-TION WITH MONDELEZ!
When January settles in – many of us are found ‘dreaming for some streaming’ – settling into nest with family and choose from a multitude of movies and shows to watch.
So BSTREET created the brand-centric call to action ‘Press Play for Snack-tion!’ Leveraging seasonal insights aligned the Mondelez brands with relevant snacking occasions.
This occasion-based platform and partnered with tech giant Samsung to bring snack fans the latest in entertainment prizing.
BSTREET rolled out the creative design for retail POS, contest microsite and social awareness for the national promotion.
To enter, consumers purchased any three participating Mondelez Product and uploaded a photo of their shopping receipt at pressforsnacktion.ca for a chance at winning 1 of 10 grand prizes.
Plus, daily prizes made sure shoppers would have lots of snacks on board with over 1000s of FREE products to be won and tasty recipe ideas to inspire.
