MAX WALKS THE WALK

A Type One Diabetic since the age of 12, Max Domi knows a thing or two about life’s challenges. Like over 300,000 Canadians who live with Type 1 Diabetes, Max requires daily management of blood sugar levels, often requiring support from a team of family, friends and caregivers.

It’s what makes Max the perfect ambassador to lead the 2018 Sun Life Walk for the Cure for JDRF, a fully integrated national program featuring TV, radio, digital and OHH with partners Bell Media.

Early returns show Max’s message of support is connecting with the JDRF enjoying a 25% increase in registrations to date.

The Walk is a fun, family-friendly event where dedicated walkers, volunteers and sponsors raise money to make living with T1D safer.

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