MAX WALKS THE WALK

A Type One Diabetic since the age of 12, Max Domi knows a thing or two about life’s challenges. Like over 300,000 Canadians who live with Type 1 Diabetes, Max requires daily management of blood sugar levels, often requiring support from a team of family, friends and caregivers.

It’s what makes Max the perfect ambassador to lead the 2018 Sun Life Walk for the Cure for JDRF, a fully integrated national program featuring TV, radio, digital and OHH with partners Bell Media.

Early returns show Max’s message of support is connecting with the JDRF enjoying a 25% increase in registrations to date.

The Walk is a fun, family-friendly event where dedicated walkers, volunteers and sponsors raise money to make living with T1D safer.

See What Else We’ve Done

Christie

Christie

Get Game Ready
SUMMER IS FOR SNACK SEAT DRIVERS!

SUMMER IS FOR SNACK SEAT DRIVERS!

Mondelez
S’More to Explore!

S’More to Explore!

Mondelez
Made From Africa

Made From Africa

Amarula Christmas Market Activation
SEE MORE WORK