DO YOU DARE?
For Fall 2019, LEGO Canada set out to prove to fans of the ‘brick’ that things are not always as they seem. The LEGO® Hidden Side™ is the newest in ‘phy-gital’ play, bringing kid’s LEGO sets alive to experience a different reality. To help launch the newest product lineup, BSTREET set out on a North American Mobile Tour and Dare kids to go where they’ve never been before.