For Fall 2019, LEGO Canada set out to prove to fans of the ‘brick’ that things are not always as they seem. The LEGO® Hidden Side™ is the newest in ‘phy-gital’ play, bringing kid’s LEGO sets alive to experience a different reality. To help launch the newest product lineup, BSTREET set out on a North American Mobile Tour and Dare kids to go where they’ve never been before.
When the LEGO Hidden Side High School Bus rolls into your neighbourhood it will be hard to miss the outrageous setup. Outside bright and colourful graphics wrap the bus with LEGO characters and a call to action that dares kids to experience the mobile AR+ action. Step inside to see the cool new builds. Grab a mobile device and let our Ambassadors help you capture ghosts!
Kids can continue the ghost-hunting action on exit with a fun LEGO Hidden Side Decoder to catch and collect all of the Hidden Side Ghost Characters hiding on the bus exterior. Parents receive a gift and a FREE LEGO Hidden Side mobile app download and valuable coupon for LEGO purchase.
