Amarula had recently launched the ‘Made in Africa’ equity campaign and looked to create a seasonal engagement idea that could differentiate the brand from other key cream liqueur competitors during the all important holiday time period.

In addition to a delicious hot sample, participants could experience a VR Tour to discover the origins of the brand’s relationship with the African Elephant and it’s annual migration to enjoy a taste of the exotic Marula fruit.

Set against the festive scene of Toronto’s Christmas Marketplace in the Distillery District, guests were immersed into the story of Amarula, leveraging the South African Colonial charm for it’s booth and Marula Tree.