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AMARULA

Explore the Exotic. For holiday 2016, Amarula invited those of festive spirit to come and ‘Explore a Taste of the Exotic’ at the Toronto Christmas Marketplace. To bring the Amarula brand’s South African roots to life, BSTREET engaged guests with a magical sampling experience to drive trial and awareness for Amarula Cream Liqueur.

Amarula had recently launched the ‘Made in Africa’ equity campaign and looked to create a seasonal engagement idea that could differentiate the brand from other key cream liqueur competitors during the all important holiday time period.

In addition to a delicious hot sample, participants could experience a VR Tour to discover the origins of the brand’s relationship with the African Elephant and it’s annual migration to enjoy a taste of the exotic Marula fruit.

Set against the festive scene of Toronto’s Christmas Marketplace in the Distillery District, guests were immersed into the story of Amarula, leveraging the South African Colonial charm for it’s booth and Marula Tree.

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Increase in sales VYA

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increase in samples delivered VYA

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samples delivered

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on site impressions

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